Latest projects & news from Kabaq

How dining is going digital: AR dishes, virtual culinary journeys and high-end meals
What came first, the 3D chicken or the augmented reality egg? Digital dining is making the transition from fad to mainstream, with interactive, computer-generated feasts being rustled up around the world.
Fashion Is the Perfect Fit for Augmented Reality
From virtual try-ons, to detailed product inspection, to camera activated logos, to what my mom calls “bright and shiny” camera filters – what we wear will come to life in the virtual world.
Emerging Restaurant Technology Trends
Businesses in the forefront: QReal, previously known as Kabaq, may be a start-up, but it is one that has already distinguished itself as a leader in this segment.
QReal, allows customers to simply point a smartphone or tablet camera at a surface to see a 3D version of a dish appear on the screen before they order it, and has the functionality to zoom in and view the plate from all angles.
Panera’s AR Campaign Drives 34,000 Store Visits
“Our partners QReal completed a study on augmented reality with Oxford University, Newcastle University and The University of New South Wales. We now have statistical data to prove that people are more likely to crave a dish when viewing it in full photogrammetry (a photo-realistic 3D model) in front of them,”
Instagram’s New AR Features Will Force Brands to Change Strategy
Instagram’s launch of its new AR feature has created a massive opportunity for brands, offering a dynamic new way to advertise and drive e-commerce.
Why aren’t brands using Google’s augmented reality wrapper?
The wrapper lets you showcase any product on a website with a 3D model. The user clicks, and it opens to QuickLook for Apple users and Model Viewer for Android users.
Augmented reality cuisine
The way we experience food media will drastically change in the coming years. The media landscape has transitioned from text to pictures to video and will soon enter the 3D age
QReal: One of the Most Important AR Technology Companies You Might Not Have Heard Of
“I believe every product will have a 3D model. With 2G internet everything was text. With 3G internet we started pushing photos,” said Guler. “With 4G internet we started pushing videos. With 5G, 3D content will be a part of our lives.”
YouTube’s pushing augmented-reality ads
Alper Guler, co-founder of QReal, an augmented-reality-focused subsidiary of the Glimpse Group, recently renamed his company to align with the growth in the AR industry.
Kabaq Rebrands as QReal
Kabaq, the augmented reality subsidiary of the Glimpse Group known for its AR menu technology and realistic AR food models, has changed its name to QReal.
LA Tourism Brings the Sunset to Snapchatters in 8 Cities
Los Angeles Tourism Teamed Up With Kabaq to Bring the Sunset to Snapchatters in 8 Cities
Panera Rolls Out Crowdsourced 'You Mix 2' Menu
Through a partnership with leading AR company, Kabaq, Panera fans can scan designated Snapcodes (below) and see how two menu items come together to create one craveworthy concoction.
The Future Is Here, Almost: Virtual Travel Becomes More of a Reality
A technology start-up, Kabaq, offers restaurants a way to bolster their menus
Kabaq Helps You Settles On A Meal With Ultra-Realistic AR Menus
They optimize the content for augmented reality, then manage and distribute it agnostically to all AR-supported platforms for their clients
(Virtual) food fights are fine
To create the augmented offerings, New York based tech start-up Kabaq used up to 10 cameras to capture each dish.
How An AR Startup Is Changing The Way We See Restaurant Menus
Since 2016, Kabaq has been perfecting a proprietary process for creating hyper-realistic culinary models - one of the most difficult products to capture in 3D - and partnering with restaurants, bakeries and caterers to bring their menu items to life.
Whirlpool's uses augmented reality to help you cook
The whole augmented reality part of the equation comes in when cooking. If you're a novice, for example, the oven will provide instructions right there on the screen on what rack to use or which cooking cycle.
With plenty of bad news, Snapchat has an early lead in wooing AR developers
Kabaq hasn’t stopped building on Snapchat. The company worked with Bareburger to make AR versions of their menu items and created an AR experience about the future of food for The Economist.
Food Spark
How augmented reality could change delivery, eating out and retail

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